After SketchUp's original developers added the ability to produce 3D buildings for Google Earth, Google bought the company, improved it further and then - amazingly - made it free. While there's still a paid-for version, the free edition would be superb even if it cost hundreds. It's all you need to model and render complex objects, as well as simpler items such as text. It's blissfully easy to use (and comes with excellent getting started tips), and you can even model and texture your own house with photography and put it onto Google Earth. An essential app for the budding architect or designer in all of us.
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